Meet Lori Livacich of The Hero Pin in Downtown LA

"Today we’d like to introduce you to Lori Livacich.

Lori, please share your story with us. How did you get to where you are today?
During the current COVID-19 crisis, I wanted to find a way to be a part of the solution, while at the same time thanking those who are serving as our front-line heroes. My design partner, Dan Georgopoulos and I wanted to be part of a movement to honor individuals who are viewed as heroes. The Hero Pin is meant to be given to everyday heroes and essential workers, so as we go throughout our day, we can stop and thank the deserving hero wearing the pin. From front-line healthcare workers to grocery store clerks — there is no one-size-fits-all for the heroes who are making a difference in our lives. The Hero Pins are designed and made in the United States and can be given to any hero you meet or know during these trying times. 100% of the proceeds will be donated to World Central Kitchen.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The sales have been a little slow and what I want people to know is that the greatest joy is when you give the Hero Pin away. The reaction and excitement from the recipient is the best feeling for the giver and I hope more people will get to experience it.

So let’s switch gears a bit and go into The Hero Pin story. Tell us more about the business.
I am a native Californian and have lived in Downtown LA for many years. I was one of the first to move Downtown in the mid-’80s. I am the Goddess of Stuff at my company, atipikel. My specialty is product design and manufacturing. I have been working in the independent living sector for more than ten years and that is where I get my joy. Creating products for seniors is fun and rewarding as they seem to be forgotten by many manufacturers.

What do you like best about our city? What do you like least about our city?
I love the weather in Southern California. It is the best! The thing I like the least is the politician’s inability to help the homeless and mentally ill people in our city."


Older Post
Newer Post
Close (esc)


Please note, we may experience production and shipping delays due to safety measures around COVID-19. Please use your tracking number to check the status of your order. If you have any additional questions or concerns with your shipment, contact us at and we will be happy to help. Have an amazing day and thank you for honoring a HERO.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now