In The News

Jul 22, 2020

Meet Lori Livacich of The Hero Pin in Downtown LA

"Today we’d like to introduce you to Lori Livacich. Lori, please share your story with us. How did you get to where y...

Jul 6, 2020

Lori Livacich Honors Essential Workers with Lapel Pins - LA DT News

As a downtown LA resident herself, Lori wanted to thank the everyday heroes she sees at many of the local businesses near her home on a daily basis. LA Downtown News featured the Hero Pin and Lori's efforts as its cover story -- check it out here!

Jul 1, 2020

Celebrate front line workers with a Hero Pin - Santa Monica Mirror

The Hero Pin is a way to say thank you to all the frontline workers who keep our cities running. Founder, Lori Livacich, sat down with the Santa Monica Mirror to share the good news and how people can celebrate our frontline workers. Watch the video here. 

Jun 18, 2020

Father’s Day Gift Guide 2020- Gifts to Keep Him Going

The Hero Pin was recognized in Splash Magazine's Father's Day 2020 gift guide as a gift to keep him going!

Jun 9, 2020

“The Hero Pin” Launches to Honor Frontline Workers During COVID-19 Pandemic

“The Hero Pin” Launches to Honor Frontline Workers During COVID-19 Pandemic National campaign is donating 100% of the...

Jun 8, 2020

The List: 3 Stories Where Kindness Wins!

During the current pandemic, we all want to find a way to be a part of the solution while at the same time thanking those who are serving as our front-line heroes. The Hero Pin was recognized by The List TV as one of three stories where kindness wins!

Jun 8, 2020

A Positive COVID-19 Test, Successful Box Programs and Hero Pins.

With a background working in her father’s companies, Vista Avocado and Vista Sales, Vista, California, Lori Livacich wanted to find a way to thank agriculture workers, grocery store employees and other essential frontline workers during the COVID-19 pandemic.
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